Facebook Inc. (NASDAQ:FB) has introduced a new feature that will allow users to send and receive money through its Messenger app.
The announcement was not completely unexpected as there have been
speculations about the company introducing a payment service. The rumors
were fueled when PayPal’s president, David Marcus, joined the company
to run Facebook Messenger. In July 2014, the rumors were confirmed by
Facebook CEO, Mark Zuckerberg, who said that there will be a combination
of payment and messaging services in the future.
Facebook said that the service will roll out to users in the US over
the next few months. The service will be free and users will have to add
their debit-card information to their Facebook accounts in order to
send or receive money.
The process to transfer money is simple; all users need to do is
click the dollar icon and enter the amount they wish to send. The
conversation will be recorded in order to avoid any confusion in the
future.
Although online payment services have been gaining popularity,
security issues remain a prime concern for people. Facebook has taken
sufficient measures to minimize the risk of payment frauds. In the
beginning, the service will only allow money to be transferred among
friends, and users will be required to generate a PIN, as an extra
security measure. The company has also recommended using the "login
approval" feature, where users are asked to confirm identities by
entering a security number. Also, iPhone users can take advantage of the
fingerprint ID technology to prevent unauthorized access.
The new feature is likely to give a boost to the company’s messaging
service. Facebook currently supports one of the biggest user bases in
the world, with over 500 million users.
With such a large user base, it seems to be the right time for the
company to launch its payment system. Later, if it gains traction among
users, the company may also start supporting credit cards and allow
direct purchasing from vendors.

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